This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine. CRM is the cost of entry into a modern market: try running a business without one. But a CRM is more than just a digital filing cabinet. It’s a way for you to access, understand and monetize a goldmine already at your fingertips: customer data.

By better understanding your data and working smart, you can ensure the right messaging gets to the right people at the right time without labour-intensive or prospect-annoying processes.

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