The Right Promotional Channels – Your Marketing Musts
Even well-planned content means little if it’s not provided to the right buyer on the right channel. Customers use multiple channels to consume content and you have to be right there to attract them. Most common promotional channels are:
Be easily discoverable through SEO
The most effective way to attract customers to your website is through optimizing your content for search engines. SEO lets you be discoverable on search engines for the keywords that your customers are typing in for. SEO results take time and optimizing your website for SEO requires diligence and continued care. Your visitors’ interests and convenience should be your first priority in designing your content. Make sure you add primary keywords into the content of your site, including them in the titles and page headings. Search engine algorithms will use these keywords to relate your website to search terms and assign your site a higher ranking on SERPs.
However, Content that’s well optimized for search engines doesn’t merely contain strong keywords. Links, both internal and external ones, can boost your website’s visibility and improve its ranking. Be sure to develop relationships with other websites.
Many of your customers or potential customers are likely on some social network site. Because of this, it’s important to make your business a prominent figure on those sites. Figure out what social media sites your customers frequent, and add them to your profiles. If you don’t do this, you may miss out on gaining new customers and creating a relationship with them.
Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites. Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.
Use a variety of media to stimulate your potential customers when social media marketing. Regardless of if you’re writing a tweet, coming up with a title for a blog post, or coming up with a post to add on Facebook, you should create interesting titles that your readers will want to see. With headlines and titles that stand out, they can be powerful tools which draw in people and make them want to know who you are and eventually will lead them to your site. Having pictures, video, and games can increase the appeal of your page a great deal to those who make their way to it.
Offer incentives to people who share your page with others. Doing so can lead to hundreds or even thousands of people being sent invitations to your page. This can be done through coupons, free samples or whatever else you may think of. It will make your customer happy to spread the word about your business for you!
Emails containing marketing email have been sent for as long as the Internet has been online. The latest spam programs and filters can be a challenge to any email campaign, but the correct strategies can be of value to both you and your customer.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
If you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
When done right, a reader does not even realize that your email marketing messages are, in fact, marketing at all. People will enjoy reading your message if the content you provide is valuable or provides a needed service. This not only aids your company, but expands your customer base.
In our experience of sending more than 5 million emails, we observed that 9-10AM ET Monday/Tuesday/Thursday is a good time to reach decision makers in the B2B SaaS Industry. There’s no specific difference in open rates for specific days of the week for B2C email sends.
See: 101 Actionable Email Marketing Tips That Boost Results
Businesses using email marketing must be compliant with CAN-SPAM Act and General Data Protection Regulations (GDPR).
The main requirements of CAN SPAM Act are:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you’re located.
- Tell recipients how to opt out of receiving future email from you.
- Honor opt-out requests promptly.
- Monitor what others are doing on your behalf.